Balaan: Leveraging Live Chat to Boost Conversions 30%

The Problem: Luxury goods shoppers expect high-quality customer service, which is difficult to replicate during an online shopping experience.

The Solution: Channel Talk’s live chat feature helped Balaan to recreate the offline store experience online and provide high-quality customer service .

The Result: 30% increase in conversions.

With e-commerce dominating the shopping scene, there is still a reason why Gucci and Louis Vuitton shoppers still choose to go to the physical store. Luxury shopping at the store is an entire experience. Shoppers have a higher amount of concerns that can easily be answered by store representatives. With Channel Talk, Balaan was able to replicate this experience online.

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