Integrating Retail and Online Customer Data
Omnichannel: a term used in e-commerce and retail to describe a business strategy that aims to provide a seamless shopping experience across all channels, including in-store, mobile, and online. To be truly omnichannel, understanding customer data from your offline and online stores is critical. And integrating that data is what takes your business to the next level. The Pain Points of Current Data Management Many retailers rely on Shopify for online customer data but often face challenges lever
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