Did you know that while 20 out of 100 people who enter an offline store make a purchase, only 1 out of 100 visitors purchase in an online store?
The difference comes from the user experience. When a customer can find an answer to a question about a product with ease, and if you could help a customer’s first purchase with simple sales, it would be a much easier and quicker way to create revenue than finding a new customer.
Did you also know that 40% of customers who have made a purchase will return to make another purchase? It is very important to create the right environment for potential customers, who you have attracted by spending your marketing budget, to make the first purchase. If you just wait and do nothing, only 1 out of 100 will make a purchase!
There are various ways to induce the first purchase. First, find out through what channel the customer found out about your store, then greet the customer with the right message for the occasion to induce the first purchase. However, most customers won’t make a purchase as soon as they enter. In order to create the first purchase, you have to analyze the preferences of the customer who has visited your website and send a message to convince the customer. A customer’s first purchase is the first step to a long term relationship!
Collect more contacts
What makes the biggest difference between open market sellers and owners of their own website?
Market sellers don't bother to collect nor own customer contacts. On the other hand, you need to collect your own customer list, If you're running an independent website.
At the early stage of business, most of the market sellers don't seem to care about commissions. But as their business grows, commission grows, too. At the end of the early stage, most of the sellers realize that they could start over if only they had the customer contacts owned by themselves.
So, what do we need to prepare to run an independent, sustainable business? Nothing else but collecting customer contacts. Getting more signups can be a tough mission for newbies. But as we all know, no cross, no crown. Here are the recipes for those who want to collect more customer contacts and encourage customers to sign up.