Getting Leads Through the Support Bot Feature

Selling a High-Involvement Product Online

A high-involvement product is a product that requires consumers to spend more time and consideration, before making a final decision on whether to purchase the item or not. Houses, vehicles, luxury furniture, or even IT solutions would be some good examples.

But how do you sell high-priced items online, when consumers aren't able to physically touch or examine the product?

It's difficult for customers to make these kinds of purchasing decisions online, especially for high-involvement products. You can't just post it on your site and wait for someone to just place it in their carts. The sales strategy should be different for selling a $10 product versus a $5,000 product online.

Customers tend to spend a long time deciding on a purchase, or even if they are interested, they leave the product page as soon as they see the price. That's why it's important to share product information with as much detail as possible to lead your customers toward a purchase.

1. Sales is everything in high-involvement businesses

Usually, we greet customers and recommend products based on their needs when they come to offline stores. But how does it work on online websites? Most of the time, no one is there for the customers when they visit the website and this could lead to customers dropping off after browsing.

With Channel Talk, you wouldn't need to worry about your customers being left unattended. Especially if you are running an online business with high customer transactions like B2B, education, or high-end brands, you can find qualified leads easily and convert them into sales. Essentially, you could run your online business the same way as offline stores.

A proper sales approach is key for these industries:

• B2B

• Education

• Healthcare

• Home appliances and luxury furniture

• High-end brands

2. You need leads to increase sales

Leads are one of the most important parts of increasing revenue.

There's a huge difference between a customer who found out about a product or service worth $5,000 for the first time, and a customer who shows buying intent for your product.

Who can be considered as leads?

• Customers who have left inquiries on the website

• Customers who have searched the brand or products

• Customers who follow the company’s social media accounts

• Customers who request a quotation or consultation

The above examples are considered leads. Each one may require different engagement levels, but they are all “potential customers” for successful sales.

3. How to get leads to drive sales

It's not easy to get leads. In the offline world, salespeople collect business cards at conferences, seminars, or even through outbound telemarketing. Retail owners collect customer information through forms or membership sign-ups at the cash register. However, it can be a real challenge for online businesses to generate even a few meaningful leads out of hundreds of thousands of visitors to your site. If you're running an online business, you'll know what we mean.

The easiest way to get leads is through your own website. By promptly responding to customers when they need your help, you can convert them into sales opportunities. These days, the idea of using CRM tools is getting more popular since it helps to generate qualified leads for big-ticket brands.

How to create new leads with Channel Talk?

• Greet your customers when they visit your website for the first time

• Ask your customers if they need assistance when they are on the product detail page

• Track down customers who browse the “About us” page and send out customized messages

Here are some tips on how to get meaningful leads through Channel Talk, and how to increase sales conversion👇

🔵 Approach customers first through the support bot

By linking the Support bot to a marketing campaign, you can send an on-site message to customers for the following purposes:

• Collect customer contact information while they browse the pricing page

• Collect customer's company information and contact details by providing pricing quotes first

• Arrange a meeting by asking about their concern

🔵 Ask for a customer's information before the conversation even begins

The support bot form feature allows you to request and receive information from customers.

• You can easily add a form to provide multiple-choice options that customers can select.

• You make a form available during the starting step of the support bot to simplify your setup.

🔵 It’s okay for customers to leave the site mid-conversation: we have the follow-up notifications

The follow-up notification feature is focused on collecting and storing customer contact details in Contacts so that customers can continue their conversations even after they leave the website.

What information can we collect when customers start a chat?

• Name (optional)

• Mobile phone number

• Email address

You can make it a mandatory field to collect specific information from the customer. If the customer does not input one of the required fields, they cannot create a new chat. You can opt-in/opt-out of this setting or change the fields to optional.

Get meaningful leads easier & faster

Try our support bot feature now to collect your customers’ information efficiently, and start converting them into sales. Channel Talk can make it easier for you.

To learn more about our support bot feature 👉 CLICK HERE

👀 Read More

• 4 Ways to Improve Customer Service to Increase Sales

• Top 6 Ways to Personalize Customer Experience for Online Business