Pottery: $3K to $3M in Five Years through VIP Concierge

The Problem: Pottery was looking for a way to increase their regular customers.

The Solution: The team used Channel Talk to create customer segments (New and VIP) and send out personalized marketing messages (membership benefits, product recs, VIP chat bot, and more). Pottery also set up private VIP dinners and product fitting events for their loyal customers.

The Result: Pottery went from $3K to $3M in 5 Years and is approaching $15M through their customer-driven culture.

For the first three years, CEO Geon-woo Kim personally called every customer who placed an order to actively gather feedback and to provide the best customer service for the lowest cost.

This level of detail continued throughout the growth of the company by identifying, segmenting, and reaching out to their VIPs in order to directly listen to their feedback. As a result, the Pottery team saw explosive growth over the past few years.

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