5 Key Marketing Campaigns to Set Up [Onboarding Guide]

Marketing campaigns are personalized pop-ups you can send to segmented customers.

From saying hello to first-time visitors to VIP-only discount messaging to cart abandonment reminders, you can utilize this feature in many ways to communicate with your customers.

To help you get started, we’ve compiled the top 7 essential marketing campaigns you need to help get started.

General Steps:

1. Find the Marketing icon on the left-hand menu

2. Click [Campaign]

3. Click [Create a campaign]

4. Select Message via Channel Talk → Create

5. Select Write Your Own Message

6. Write your message, add an image, and add a link

7. Under the Audience settings, import your segment or filter the audience to your target audience. (→ 7 Key Segments to Set Up)

8. Customize other settings of your campaign in the remaining sections

1. Brand Intro

Introducing your brand to first-time visitors is essential for creating a strong first impression. A well-designed pop-up can highlight your brand’s unique value and encourage visitors to explore more. By welcoming new visitors with a clear message, you can start building trust and familiarity from the very first interaction.

Audience Segment: First-time visitors or new users who haven’t interacted with your site before.

2. VIP

Offering a VIP discount is a great way to reward loyal customers and encourage repeat purchases. Highlighting exclusive perks makes your customers feel valued and incentivizes them to join your VIP program. This not only drives sales but also strengthens customer relationships over time.

Audience Segment: Existing VIP members or customers with high purchase frequency or lifetime value.

3. Cart Abandonment

Cart abandonment campaigns are vital for recovering lost sales and reminding customers of their intended purchases. A timely pop-up can nudge shoppers to complete their transaction, especially when paired with a discount or free shipping incentive. These campaigns are proven to improve conversion rates and reduce missed opportunities.

Audience Segment: Visitors who have added items to their cart but haven’t completed checkout.

4. Membership Sign-Up

Encouraging visitors to sign up for membership builds a stronger connection between your brand and your customers. Memberships offer opportunities to share exclusive content, early access, or special rewards. This not only fosters loyalty but also provides valuable data for more personalized marketing efforts.

Audience Segment: Non-members or customers who haven’t signed up for your loyalty program.

5. Product Recommendation

Personalized product recommendations help customers discover items that match their preferences, increasing engagement and purchase likelihood. By tailoring suggestions based on browsing behavior or popular products, you create a seamless shopping experience. This approach also boosts average order value and customer satisfaction.

Audience Segment: Returning customers or visitors browsing specific category or product pages.

6. New Style Drop

Highlighting new arrivals with a pop-up generates excitement and urgency among your customers. It’s a great way to showcase your latest offerings and encourage immediate exploration. This campaign can drive traffic to new products and keep your audience engaged with fresh updates.

Audience Segment: Returning visitors or customers who previously purchased similar products.

Conclusion

These marketing campaigns are powerful tools to engage your audience and drive meaningful interactions with your brand. By targeting specific customer segments with tailored messages, you can create personalized experiences that boost conversions and build long-term loyalty.

If you’re looking for more inspiration or have any questions about setting up marketing campaigns, our team is here to help. Chat with us anytime—just click the button in the right hand corner!