What is Marketing? thumbnail

In this article

What is Marketing?

Marketing is the art of initiating a conversation with the customer. Utilize the powerful marketing feature of Channel.io that supports CRM marketing utilizing customer data.

You need to subscribe to the Marketing add-on to use this feature.

What’s Marketing?

Marketing is how your customer first hears about your product. Channel.io’s marketing tools allow you to effectively use customer Data to have robust CRM marketing strategies.

There are two types of marketing functions.

One-Time Message vs Campaign

One-Time Message

  • Even if the customer is not on your site, you can still send the first message.

  • Announcements, New product releases, event news, and other notifications can be sent.

  • Press the [Send] button to send your message.

  • Possible to schedule the time & date.


  • Ability to send a message whenever a customer enters your website and takes a specific action.

  • Suitable for membership registration messages, first purchase after membership messages, etc.

  • Messages are sent automatically without clicking the [Send] button every time.

  • Possible to set a specific time to send a message.

Marketing recipes

Apply the campaign recipes of marketing experts right away.

  • If you click [Use recipe], the marketing settings are automatically set.

[See more marketing recipes]